Bowel Cancer Awareness Week is an annual public education initiative of Bowel Cancer Australia.

Now in its eleventh year, the week will continue to reach out to all Australians. The aim is to raise public awareness of a disease that claims the lives of 78 Australians every week. Bowel cancer is the most common internal cancer in Australia to affect both men and women and is the second biggest cancer killer.

The Bowel Cancer Awareness Week message is to save lives through early detection. Bowel cancer is one of the most curable types of cancer if found early, making it important that we and our loved ones get checked regularly for the disease.

The Week is about loving life and loving friends and family. The message of bowel cancer is significant to everyone. By knowing your family history and sharing with loved ones the risks of bowel cancer and the necessary preventions, lives can be saved.

Activities during the week promote and encourage Australians who are at a higher risk of developing the disease or experiencing symptoms to consult their doctor and not ‘die of embarrassment’.

A highlight of Bowel Cancer Awareness Week is Red Apple Day, June 8th, where Australians are encouraged to help raise funds for vital research and community awareness campaigns through the purchase of a $2 apple pin.